Between 1999 and 2005 I served on the board of the Institute of Contemporary Arts. I was appointed specifically because of my expertise in branding and advanced technologies.
One of the things that I enjoy when using Flash is tacking a fairly advanced programming task that is all about creating subtle movements and effects.
Rareform gave me that opportunity when they asked me to create a flowing behaviour for Chapter 1 Search - a London based recruitment consultancy.
A few months ago Mark Blacklock interviewed me for his forthcoming book on the illegal drugs industry. His idea was to explore the differences between the drugs trade and legitimate business practice. We were talking about the branding and marketing of drugs like ecstasy, heroin, cocaine, speed and cannabis. Aside from youthful experimentation in the milder of these substances, I didn't know much about drugs except what you read in the papers or see in movies and TV. It was therefore fascinating to hear about Mark's research.
In 1999 I wrote a piece about the value and relevance of intangible assets to business called 'The Intangible Revolution'. As a result I was invited to speak at various conferences around the world about brands and intangible assets. Looking back at it, it still has some relevance although what at the time were views that were not very widely held have now become commonplace, and I was pretty much wrong about Amazon. You can read it here.