iankirk.net

Podcasting, where recorded 'radio' shows are made available for download to iPods and other mp3 players, is in the earliest stages of being treated seriously by advertisers. Autoblog's podcast for car enthusiasts is being sponsored by Volvo. Check out this link.



This is an good example of how consumer generated media is attracting commercial interest. An additional effect, of course, is that bloggers like me pick up on it and comment on it - increasing Volvo's visibility on the web far beyond the actual podcasts themselves. Very smart.