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When 3 were just launching in the UK, they had to pay particular attention to how they communicated with investors and investment analysts. Working with Brunswick, I analysed how each different telecoms provider was described by the financial community, as well as the messages put out by the companies themselves.

I also interviewed a number of investment analysts. This is always a pleasure. In my experience investment analysts break into four broad categories:

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Brand positioning, architecture, mission, vision, launch.

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Brand positioning and architecture.

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Scenario planning for global telecoms convergence

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