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When 3 were just launching in the UK, they had to pay particular attention to how they communicated with investors and investment analysts. Working with Brunswick, I analysed how each different telecoms provider was described by the financial community, as well as the messages put out by the companies themselves.
I also interviewed a number of investment analysts. This is always a pleasure. In my experience investment analysts break into four broad categories:
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Corporate messaging and stakeholder research,
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Developing reputation management methodology.
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Research into journalism and blogging trends.
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Corporate narrative and messaging
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Positioning, messaging for money brokers. Comms for Green offer.
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