AECOM isn't very well known in the UK yet, but it is a huge and growing construction conglomerate offering services in every aspect of the planning, design, construction and maintenance of the built environment.
AECOM has grown in some territories by acquisition, and many of the companies that they had bought had their own brands and reputations and their own long-standing relationships with customers.
Corporate positioning, brand architectures, relationship marketing
Innovative approach to defining brand personality
Creative briefs for brand positioning, innovative presentation of concepts
Creating brand line and messaging
Brand positioning and naming advice following acquisition.
Premiumising the brand by innovating new 3D objects and experiences.
Brand architecture; on-line innovation and standards
Tags: airlines, brand architecture, brand positioning, brand strategy, innovation, Landor, web, brands
Creating new health and wellness drink concepts
Tags: brand concept, brand positioning, brand strategy, consumer brands, fmcg, innovation, Landor, brands
Scenario planning for global telecoms convergence
- Touchable Holography
- Rabbis take to the skies to ward off swine flu
- SOUR - Hibi no neiro
- PowerPoint is actively hostile to thoughtful decision-making.
- Tomas Saraceno
- Claire Morgan
- The world doesn't need...
- Youtube video about demanding work for free
- Michael Jackson Shrine at O2 Centre (Millenium Dome)
- 4800-Year-Old Artificial Eyeball - Medgadget - www.medgadget.com