iankirk.net

image: 

Active Hotels is a great service for finding and booking hotels, with the ability to see other people's reviews of where you might stay.

image: 

Innovative approach to defining brand personality

image: 

Brand architecture; on-line innovation and standards

image: 

Creating new health and wellness drink concepts

image: 

In 2001 I worked with Mark Ball to produce Malcolm Sutherland's PWA = The Diary of Oscar Moore. Pip Torrens took the title role.

It was my involvement on this project that let Mark to ask me to join the board of Fierce Earth.

In particular, I developed the web strategy for the play. Maybe I invented blogging. It was certainly an early, perhaps the earliest example of it - even before the term was invented. Becuase the play was itself based on a diary, we created a website where people could create and publish their own diaries on-line, the site was pwaonline.co.uk.

image: 

In 1999 I wrote a piece about the value and relevance of intangible assets to business called 'The Intangible Revolution'. As a result I was invited to speak at various conferences around the world about brands and intangible assets. Looking back at it, it still has some relevance although what at the time were views that were not very widely held have now become commonplace, and I was pretty much wrong about Amazon. You can read it here.