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Coca-Cola

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Creating a new drink concept.

  |  Tags: brand concept, brand positioning, brand strategy, fmcg, innovation, research, brands

PepsiCo

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Creating new health and wellness drink concepts

  |  Tags: brand concept, brand positioning, brand strategy, consumer brands, fmcg, innovation, Landor, brands

Procter and Gamble

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Men’s grooming concepts, Pantene positioning and innovation

  |  Tags: brand architecture, brand concept, brand positioning, brand strategy, consumer brands, fmcg, innovation, brands

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