When 3 were just launching in the UK, they had to pay particular attention to how they communicated with investors and investment analysts. Working with Brunswick, I analysed how each different telecoms provider was described by the financial community, as well as the messages put out by the companies themselves.
I also interviewed a number of investment analysts. This is always a pleasure. In my experience investment analysts break into four broad categories:
Active Hotels is a great service for finding and booking hotels, with the ability to see other people's reviews of where you might stay.
Premiumising the brand by innovating new 3D objects and experiences.
Creating and naming a new concept in dog food
Creating new health and wellness drink concepts
Tags: brand concept, brand positioning, brand strategy, consumer brands, fmcg, innovation, Landor, brands
Men’s grooming concepts, Pantene positioning and innovation
Scenario planning for global telecoms convergence
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- Tomas Saraceno
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- 4800-Year-Old Artificial Eyeball - Medgadget - www.medgadget.com