brunswick | iankirk.net

3

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When 3 were just launching in the UK, they had to pay particular attention to how they communicated with investors and investment analysts. Working with Brunswick, I analysed how each different telecoms provider was described by the financial community, as well as the messages put out by the companies themselves.

I also interviewed a number of investment analysts. This is always a pleasure. In my experience investment analysts break into four broad categories:

Tags: brand strategy, brunswick, consumer brands, messaging, reputation management, telecoms, brands

Atkins

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Atkins, very well-known in the UK, provides a range of services that relate to designing and managing buildings and infrastructure such as roads and rail. They are part of a number of Public-Private Initiatives (PPIs).

The scope and range of their operations makes it hard even for long-standing customers to take everything in, and sometimes opportunities were lost simply because no-one realised that Atkins could help.

Tags: b2b, brand positioning, brunswick, messaging, brands