Between 1999 and 2005 I served on the board of the Institute of Contemporary Arts. I was appointed specifically because of my expertise in branding and advanced technologies.
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AECOM isn't very well known in the UK yet, but it is a huge and growing construction conglomerate offering services in every aspect of the planning, design, construction and maintenance of the built environment.
AECOM has grown in some territories by acquisition, and many of the companies that they had bought had their own brands and reputations and their own long-standing relationships with customers.
Atkins, very well-known in the UK, provides a range of services that relate to designing and managing buildings and infrastructure such as roads and rail. They are part of a number of Public-Private Initiatives (PPIs).
The scope and range of their operations makes it hard even for long-standing customers to take everything in, and sometimes opportunities were lost simply because no-one realised that Atkins could help.
Brand positioning for new accommodation concept for students
Innovative approach to defining brand personality
Developing reputation management methodology.
Creating a new drink concept.
Brand positioning and brand architecture for construction offer
Defining strategic marketing themes
Creative briefs for brand positioning, innovative presentation of concepts
Brand positioning, architecture, mission, vision, launch.
Brand positioning, on-line strategy, customer loyalty strategy.
Creating brand line and messaging
- Touchable Holography
- Rabbis take to the skies to ward off swine flu
- SOUR - Hibi no neiro
- PowerPoint is actively hostile to thoughtful decision-making.
- Tomas Saraceno
- Claire Morgan
- The world doesn't need...
- Youtube video about demanding work for free
- Michael Jackson Shrine at O2 Centre (Millenium Dome)
- 4800-Year-Old Artificial Eyeball - Medgadget - www.medgadget.com