brands | iankirk.net

3

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When 3 were just launching in the UK, they had to pay particular attention to how they communicated with investors and investment analysts. Working with Brunswick, I analysed how each different telecoms provider was described by the financial community, as well as the messages put out by the companies themselves.

I also interviewed a number of investment analysts. This is always a pleasure. In my experience investment analysts break into four broad categories:

Tags: brand strategy, brunswick, consumer brands, messaging, reputation management, telecoms, brands

Active Hotels

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Active Hotels is a great service for finding and booking hotels, with the ability to see other people's reviews of where you might stay.

Tags: 1827, consumer brands, innovation, web, brands

AECOM

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AECOM isn't very well known in the UK yet, but it is a huge and growing construction conglomerate offering services in every aspect of the planning, design, construction and maintenance of the built environment.

AECOM has grown in some territories by acquisition, and many of the companies that they had bought had their own brands and reputations and their own long-standing relationships with customers.

Tags: b2b, brand architecture, brand positioning, Landor, brands

Atkins

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Atkins, very well-known in the UK, provides a range of services that relate to designing and managing buildings and infrastructure such as roads and rail. They are part of a number of Public-Private Initiatives (PPIs).

The scope and range of their operations makes it hard even for long-standing customers to take everything in, and sometimes opportunities were lost simply because no-one realised that Atkins could help.

Tags: b2b, brand positioning, brunswick, messaging, brands

Barclays

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Corporate positioning, brand architectures, relationship marketing

Tags: brand architecture, brand strategy, financial services, Landor, brands

Blackstone Group

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Brand positioning for new accommodation concept for students

Tags: brand architecture, brand concept, brand positioning, brand strategy, innovation, red cow, brands

Blanc

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I don't often do the graphic design for brand identities, since my role as a planner is usually to research and write the creative brief. The visual identity for Blanc is an exception, however, and the first draft of it was literally scribbled down sitting by the fireside at the wonderful Blanc Sur Sanctus.

Tags: brand identity, brands