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Atkins, very well-known in the UK, provides a range of services that relate to designing and managing buildings and infrastructure such as roads and rail. They are part of a number of Public-Private Initiatives (PPIs).

The scope and range of their operations makes it hard even for long-standing customers to take everything in, and sometimes opportunities were lost simply because no-one realised that Atkins could help.

Working with Brunswick, I conducted a detailed analysis of Atkin's own communications, how they were described in the financial and national press, and what their customers siad about them. In summary, it emerged that everyone thought that they were very good, but a little less clear about the benefits of working with Atkins or the full range of what they had to offer.

As a result, we set out new ways to visualise the range of services that Atkins offered, and developed straightfoward corporate narratives and messaging and explained how customers benefited from Atkins' talents and experience.